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When’s the Best Time to Send an Email (So That Someone Actually Reads It)?
We’ve all been there—you craft the perfect email. The subject line sparkles, the call-to-action sings, and you hit “send” feeling like a marketing genius. And then… crickets. Turns out, your message landed in inbox purgatory—buried under spam, LinkedIn notifications, and that one chain email from someone’s aunt. So what went wrong? Probably the when. 1)…
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Artificial… but Not Always Intelligent: 5 Common AI Goofs
This summer, the Chicago Sun-Times published a reading list full of made up books! How could this happen? Well, now that AI is the hottest new thing since parachute pants, many people are slapping it onto everything in sight, without actually understanding how it works. AI can be an incredibly useful tool for your business—taking…
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Hello World!
I’ll be honest—I’m a little nervous hitting the publish button. Starting something new always comes with a wave of excitement and butterflies. But after 13+ years in the content writing game, it feels like the right moment to bring everything I’ve learned together and start something new that I can share with you all! Welcome…
